BuildRight: 520% lead volume increase
A London construction company went from 12 leads per month to 74 through a combined local SEO and Google Ads programme.
Duration: 5 months · Services: Local SEO, Google Ads, Web Design, Google Business Profile
Results
The challenge
BuildRight, a residential construction company operating across South London, generated most of their leads through word of mouth and Checkatrade. Their website was outdated, slow, and invisible in search. Google Business Profile had 8 reviews. They wanted a predictable pipeline of high-value extension, loft conversion, and new-build leads.
Our solution
We built a conversion-focused website with portfolio showcases, trust signals, and a multi-step lead form. Local SEO targeted every South London borough with dedicated landing pages. Google Business Profile was overhauled with project photos, weekly posts, and a review generation programme. Google Ads targeted high-intent searches — loft conversion, house extension, new build — with location-specific landing pages and call tracking.
“We have had to hire two new project managers to handle the volume. The leads are genuine, high-value homeowners — not tyre-kickers from Checkatrade.”