FinPay: +412% organic traffic in 9 months
How we helped FinPay dominate competitive fintech search terms and slash customer acquisition costs through an integrated SEO and PPC strategy.
Duration: 9 months · Services: SEO, PPC, Content Marketing, Technical SEO
Results
The challenge
FinPay, a London-based payment processing startup, was burning through runway on paid acquisition with a CAC of £340 per customer. Organic visibility was near-zero — they ranked for just 12 keywords on page one. Competitors with ten times the domain authority dominated every high-intent search term in the payments space.
Our solution
We deployed a three-phase programme: (1) a full technical SEO overhaul — schema markup, Core Web Vitals remediation, and crawl-budget optimisation; (2) a topically-clustered content engine targeting 180+ commercial-intent keywords across payments, invoicing, and merchant services; (3) a targeted Google Ads campaign focused on bottom-of-funnel terms to generate leads while organic compounded. Every content piece was structured for AI Overview citation, with answer-first formatting and FAQPage schema.
“Meridian took us from invisible to unmissable. Our organic channel now generates more demos than our entire paid programme did before — at a third of the cost.”