LegalShield: £2.1M in attributed revenue
A mid-size London law firm generated £2.1 million in directly attributed revenue from organic search within 12 months of engagement.
Duration: 12 months · Services: SEO, Content Marketing, Web Design, Copywriting
Results
The challenge
LegalShield, a 45-partner commercial law firm in Holborn, relied almost entirely on referrals. Their website generated fewer than 30 enquiries per month. Competitors outranked them for every practice-area keyword. The site was slow, lacked schema, and had no content strategy.
Our solution
We executed a complete digital transformation: a Next.js website rebuild with perfect Core Web Vitals, practice-area landing pages targeting 120+ high-intent legal keywords, a thought leadership content programme publishing two articles per week, and a backlink velocity campaign targeting legal directories, .gov.uk, and .ac.uk sources. Every page included SRA-compliant messaging with proper fee transparency.
“The ROI is extraordinary. Every pound we spend with Meridian returns over twelve in billed revenue. They understand the legal sector better than any agency we have worked with.”