UrbanKitchen: Google 3-pack in 18 London boroughs
A multi-location restaurant chain went from patchy local visibility to dominating the Google 3-pack across 18 boroughs in under six months.
Duration: 6 months · Services: Local SEO, Social Media, Content Marketing, Google Business Profile
Results
The challenge
UrbanKitchen operates 22 locations across London but had no local SEO strategy. Google Business Profiles were incomplete, reviews were unmanaged, and location pages were thin duplicates. They were losing footfall to competitors who ranked higher in local search despite inferior offerings.
Our solution
We rebuilt all 22 Google Business Profiles with category optimisation, attribute markup, and a weekly posting schedule. We created unique, content-rich location pages for every branch — each targeting borough-specific long-tail terms. A review generation programme boosted average review counts from 23 to 180+ per location. Social media content was localised to each borough with targeted Instagram and TikTok campaigns driving awareness.
“We went from being invisible on Google Maps to owning our boroughs. Reservations are up 4x and we have not increased our marketing spend by a penny.”