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Shopify SEO Launch Checklist

A 64-point pre-launch and post-launch Shopify SEO checklist that stops you losing rankings the moment you migrate.

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WHAT YOU'LL LEARN

6 outcomes you can apply this week.

64-point pre- and post-launch Shopify SEO checklist

URL redirect mapping template (301s for every legacy path)

Collection and product page structure recommendations

Schema markup: Product, Offer, AggregateRating, BreadcrumbList

Core Web Vitals tuning for the Dawn and custom themes

Post-launch monitoring playbook (30-day checklist)

ABOUT THIS RESOURCE

The same checklist we run on every Shopify migration. Technical SEO, on-page, collection and product page structure, URL redirects, schema markup, and the performance tweaks that keep your Lighthouse score green after launch.

For Shopify merchants, dev leads and agencies running migrations or launching new stores.

Shopify SEO Launch Checklist — cover art
TABLE OF CONTENTS

Everything inside Shopify SEO Launch Checklist.

  1. 1. Pre-migration: baseline crawl and traffic snapshot
  2. 2. URL structure and redirect map
  3. 3. Theme performance: LCP, CLS, INP budgets
  4. 4. Schema markup for products and collections
  5. 5. Image optimisation, alt text and srcset
  6. 6. Internal linking and collection hierarchy
  7. 7. Metadata, titles and canonical tags
  8. 8. Robots.txt, sitemap and indexing
  9. 9. Post-launch monitoring (7-day, 30-day)
  10. 10. Common Shopify SEO pitfalls and fixes

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RESULTS WE'VE DELIVERED

See it applied in practice.

Fintech · SEO + PPC

+412% organic traffic in 9 months

How we helped FinPay dominate competitive fintech search terms and slash customer acquisition costs through an integrated SEO and PPC strategy.

Read case study →
Hospitality · Local SEO + Social Media

Google 3-pack in 18 London boroughs

A multi-location restaurant chain went from patchy local visibility to dominating the Google 3-pack across 18 boroughs in under six months.

Read case study →
RELATED SERVICES

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QUESTIONS

About Shopify SEO Launch Checklist.

Is Shopify SEO Launch Checklist really free?
Yes. Enter your email and we send the file instantly. No credit card, no follow-up sales calls, and you can unsubscribe in one click.
What format is the download?
Checklist. Works on any device. Readable in any modern PDF viewer.
Who is this for?
For Shopify merchants, dev leads and agencies running migrations or launching new stores.
Can I share the file with my team?
Yes — share it freely with your own team and clients. All we ask is that you don't redistribute it publicly or republish it under your own brand.
What happens after I download?
You get a confirmation email with the download link. We may send one follow-up in a few weeks with related resources — nothing more unless you opt in. Unsubscribe any time.
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