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FREE PDF · 18 PAGES · GENERAL

How to Choose a London Agency

An 18-page buyer's guide that helps you spot a great London agency — and walk away from the ones that will burn your budget.

WHAT YOU'LL LEARN

6 outcomes you can apply this week.

Agency scorecard: 22 criteria to rank any shortlist

RFP template — ready to send to 3–5 London agencies

Pricing red flags and contract traps to avoid

Reporting red flags (vanity metrics, rigged attribution)

Reference-check script and case-study verification guide

In-house vs agency vs freelancer decision framework

ABOUT THIS RESOURCE

The questions we wish every client asked before they hired us. Pricing red flags, contract traps, reporting red flags, case-study forgery tells, and the exact RFP template you should send to every shortlisted agency.

For founders, marketing directors and procurement leads hiring a London digital agency.

How to Choose a London Agency — cover art
TABLE OF CONTENTS

Everything inside How to Choose a London Agency.

  1. 1. Before you shortlist: defining the problem
  2. 2. In-house vs agency vs freelancer
  3. 3. The 22-point agency scorecard
  4. 4. Pricing red flags: retainers, contracts, lock-ins
  5. 5. Reporting red flags: vanity metrics and attribution
  6. 6. Verifying case studies and testimonials
  7. 7. The RFP template (send to all finalists)
  8. 8. Reference check script: what to ask past clients
  9. 9. Kickoff checklist for the winning agency

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About How to Choose a London Agency.

Is How to Choose a London Agency really free?
Yes. Enter your email and we send the file instantly. No credit card, no follow-up sales calls, and you can unsubscribe in one click.
What format is the download?
PDF, 18 pages. Works on any device. Readable in any modern PDF viewer.
Who is this for?
For founders, marketing directors and procurement leads hiring a London digital agency.
Can I share the file with my team?
Yes — share it freely with your own team and clients. All we ask is that you don't redistribute it publicly or republish it under your own brand.
What happens after I download?
You get a confirmation email with the download link. We may send one follow-up in a few weeks with related resources — nothing more unless you opt in. Unsubscribe any time.
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