Agency scorecard: 22 criteria to rank any shortlist
An 18-page buyer's guide that helps you spot a great London agency — and walk away from the ones that will burn your budget.
Agency scorecard: 22 criteria to rank any shortlist
RFP template — ready to send to 3–5 London agencies
Pricing red flags and contract traps to avoid
Reporting red flags (vanity metrics, rigged attribution)
Reference-check script and case-study verification guide
In-house vs agency vs freelancer decision framework
The questions we wish every client asked before they hired us. Pricing red flags, contract traps, reporting red flags, case-study forgery tells, and the exact RFP template you should send to every shortlisted agency.
For founders, marketing directors and procurement leads hiring a London digital agency.
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