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SOCIAL MEDIA PRICING · LONDON 2026

How Much Does Social Media Management Cost in London? 2026

Social media management in London costs £490–£5,800 per month in 2026. Single-platform starts at £490/month, multi-channel with content production at £1,490/month, and enterprise with influencer programmes at £3,490/month.

Social Media cost guide London 2026
£490
From
40%
Below market
SOCIAL MEDIA PRICING BREAKDOWN

Social Media pricing tiers. 40% below market.

STARTER

Starter

£490
vs £820 market · save 40%

Single platform, 12 posts/month.

  • 1 platform
  • 12 organic posts/month
  • Content calendar
  • Monthly report
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GROWTH

Growth

£1,490
vs £2,500 market · save 40%

2 platforms with video content.

  • 2 platforms + video
  • 20 posts + 4 videos/month
  • Paid social management
  • LinkedIn ghostwriting
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SCALE

Scale

£3,490
vs £5,800 market · save 40%

4 platforms, dedicated team.

  • 4 platforms
  • Unlimited posts
  • Dedicated social lead
  • Influencer + UGC
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WHAT AFFECTS COST

Why social media costs vary.

01

Platform count

One platform done well beats four done badly. Each additional platform roughly doubles content production requirements.

02

Content production

Photography, video, and motion design are the biggest cost drivers. In-house production is 2–3x cheaper than outsourcing per-piece.

03

Paid social inclusion

Organic-only management is cheaper but slower. Adding paid social management (Meta Ads, LinkedIn Ads) increases fees but accelerates growth.

04

Influencer programmes

Managing influencer and UGC programmes adds £500–£2,000/month depending on scale and number of creators.

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SOCIAL MEDIA COST FAQ

Social Media pricing questions.

How much does a social media manager cost in London?
Freelance: £300–£800/month for basic management. Agency: £490–£5,800/month depending on platforms and scope. In-house: £35–£55k salary.
Which platform should my brand be on?
B2B: LinkedIn + selective YouTube. Consumer: Instagram + TikTok. Local business: Instagram + Google Business Profile. We recommend 1–2 done well over 5 done badly.
Do you produce content yourselves?
Yes. In-house photography, video, and motion production. We don't outsource to junior creators.
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