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PPC PRICING · LONDON 2026

How Much Does PPC Cost in London? Google Ads Pricing 2026

PPC management in London costs £390–£4,150 per month (management fee) plus £2,000–£150,000 in ad spend. London CPCs for service terms run £8–£35 per click — among the highest in the world.

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PPC cost guide London 2026
£390
From
40%
Below market
PPC PRICING BREAKDOWN

PPC pricing tiers. 40% below market.

STARTER

Starter

£390
vs £650 market · save 40%

Single platform, up to £5k ad spend.

  • ✓ Google Ads OR Meta
  • ✓ Conversion tracking setup
  • ✓ Weekly bid management
  • ✓ Monthly reporting
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GROWTH

Growth

£990
vs £1,650 market · save 40%

Multi-channel, up to £25k ad spend.

  • ✓ 3 platforms
  • ✓ Server-side tracking
  • ✓ Landing page CRO
  • ✓ Fortnightly calls
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SCALE

Scale

£2,490
vs £4,150 market · save 40%

Enterprise, up to £150k ad spend.

  • ✓ All platforms + programmatic
  • ✓ Dedicated buyer
  • ✓ Custom MMM reporting
  • ✓ Creative production
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WHAT AFFECTS COST

Why ppc costs vary.

01

Ad spend volume

Management fees scale with ad spend. More spend = more campaigns, ad groups, and keywords to manage.

02

Platform count

Managing Google + Meta + LinkedIn costs more than a single platform because each has different auction dynamics and creative requirements.

03

London CPC rates

Service-term CPCs in London are 30–50% above UK averages. "PPC agency London" can hit £35/click. Budget accordingly.

04

Tracking complexity

Server-side tracking, Conversions API, and enhanced conversions require specialist setup but dramatically improve optimisation.

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PPC COST FAQ

PPC pricing questions.

What is the minimum Google Ads budget for London?
£2,000/month for long-tail terms. £4,000+/month for competitive hero terms. Below £2,000, auction-position decay makes sustained top-3 placement difficult.
How quickly will PPC generate leads?
Within 24–48 hours of campaign launch. PPC is the fastest channel for lead generation. Most clients see their first qualified lead within the first week.
Do I own the ad accounts?
Always. All accounts are created in your name. You retain full admin access. If we part ways, you keep everything.
MORE PRICING GUIDES

Other cost guides.

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