The definitive guides
Long-form, citation-ready, dated. Written for buyers, indexed for assistants.
Programmatic SEO, explained without the jargon
Why programmatic SEO is the only viable way to dominate long-tail intent at city, service, and intent granularity.
9 min read →Answer Engine Optimisation (AEO) without the buzzwords
AEO is the discipline of being the citation that AI assistants (ChatGPT, Perplexity, Gemini, Claude) reach for when answering a query.
8 min read →Keyword research in 2026 — the cluster-first method
Stop researching individual keywords. Research clusters of intent, then build the entity registry that satisfies them.
10 min read →How to write content that AI assistants will cite
Citation-ready content has a structural fingerprint. Reproduce the fingerprint and you become the source.
7 min read →How much does SEO actually cost in 2026?
Straight numbers: setup fees, monthly retainers, agency vs in-house, and what each tier actually delivers.
8 min read →Technical SEO playbook for 2026
Crawl budget, rendering paths, and the schema mix that survives the next core update.
11 min read →How to fix Core Web Vitals in 2026
LCP, INP, CLS — what each metric actually measures and the three engineering moves that fix 80% of failures.
9 min read →Link building in 2026 (without buying)
Editorial links, digital PR, broken-link reclamation, and the link patterns Google penalises in 2026.
12 min read →Content strategy for 2026: hub-and-spoke, citation-ready
Why hub-and-spoke beats topic clusters, and how to write spokes that AI models cite.
10 min read →Local SEO in 2026: GBP, citations, reviews
Google Business Profile is now 70% of local pack. The other 30% is structured citations and review velocity.
11 min read →Ecommerce SEO 2026: PDP depth, faceted nav, schema
Why most ecommerce SEO fails at the PDP, not the category page.
13 min read →International SEO: hreflang done right
x-default, return-tags, ccTLD vs subfolder, and the patterns that consistently break in Search Console.
10 min read →Schema markup deep-dive: which types matter in 2026
Twenty schema types ranked by ranking + CTR impact, with JSON-LD examples for each.
14 min read →AI search optimisation: ChatGPT, Perplexity, Google AI Overviews
How each AI surface picks its citations, and the three content patterns that get cited most.
12 min read →Keyword research tools 2026: which to actually pay for
Ahrefs vs Semrush vs Sistrix vs Keywords Everywhere — and what each misses.
9 min read →YouTube SEO 2026: the channel-level signals that matter
Why per-video optimisation is overrated and channel-level signals (watch-time, session depth, topical authority) drive growth.
10 min read →Image SEO in 2026: alt text, sitemaps, formats
Image SEO drives ~3% of organic traffic for most sites. For visual categories (recipes, products, design), it can be 20%+.
7 min read →Mobile SEO 2026: mobile-first index, Core Web Vitals, design patterns
Mobile-first indexing means mobile content IS the index. Desktop versions are now reference material.
8 min read →Voice search in 2026: should you optimise for it?
Voice search peaked in 2019. Today it's 6% of queries. Optimise for conversational SEO instead.
6 min read →SaaS SEO playbook: alternatives, integrations, comparisons
Programmatic SEO is the SaaS growth engine. Alternatives, integrations, and comparison pages compound.
11 min read →B2B SEO 2026: bottom-funnel, decision-stage, dark social
B2B SEO is bottom-funnel-led. Decision-stage queries convert; awareness queries are a service line, not a profit centre.
10 min read →Anatomy of a ranking page in 2026
The 12 on-page elements that consistently appear on top-3 ranking pages across 50 SERP audits.
9 min read →How to track rankings honestly in 2026
Rank tracking tools disagree by 20–40%. Here's how to read the noise.
7 min read →Google Business Profile mastery
GBP categories, attributes, products, posts — the optimisation order that moves the local pack fastest.
9 min read →How to test structured data in 2026
Validator, Rich Results Test, GSC Enhancements — which tool to trust when they disagree.
6 min read →How to do competitor SEO analysis (without copying)
Competitor analysis tells you what's working in your space. Copy-paste of structure or content is malpractice.
8 min read →Google Search Console mastery in 2026
GSC is the only first-party SEO data source. Most teams use 10% of it.
10 min read →Site migration without losing SEO
Migrations kill ~30% of organic traffic on average. Here's how to be in the 70% that recover.
11 min read →WordPress SEO 2026: plugins, performance, schema
WordPress powers 43% of the web. Most WP SEO failures are plugin choice + theme bloat.
9 min read →Shopify SEO 2026: the platform's quirks
Shopify ships with structural SEO problems. Here's the workarounds.
10 min read →Next.js SEO 2026: App Router, ISR, metadata
Next.js App Router is now the default. Here's the SEO patterns that work and the gotchas that don't.
10 min read →Headless CMS + SEO: the working patterns
Headless CMS architectures break SEO unless you build the SEO surface explicitly.
9 min read →Page speed without mythology
What actually moves LCP, INP, CLS — and what's cargo-culted.
8 min read →robots.txt and llms.txt in 2026
robots.txt for crawlers, llms.txt for AI ingestion — and why most sites get both wrong.
6 min read →Site architecture: the IA that ranks
Information architecture is SEO architecture. Get it wrong and no amount of content rescues you.
10 min read →