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EH1 · EH8 \u00B7 TOURISM & HERITAGE

Digital marketing in Old Town, Edinburgh. Results from month one.

Edinburgh's Old Town is a UNESCO World Heritage Site and Scotland's tourism epicentre. We deliver digital marketing for the hospitality, retail and cultural businesses that serve millions of visitors. SEO, PPC, web design, app development, social media and branding— London-grade disciplines, one accountable team. 40% below market rate.

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200+ UK brands served4.9★ Google & TrustpilotTourism, Hospitality specialists
+342%
Avg organic traffic uplift in 12 months
£0.87
Median CPL in B2B paid search
94%
Client retention beyond 24 months
2.1s
Avg LCP across sites we ship
INDUSTRIES IN OLD TOWN

Deep sector knowledge. Your industry, covered.

Tourism

Tourism businesses in Old Town, Edinburgh trust us with SEO, PPC, web and digital strategy.

Hospitality

Hospitality businesses in Old Town, Edinburgh trust us with SEO, PPC, web and digital strategy.

Cultural

Cultural businesses in Old Town, Edinburgh trust us with SEO, PPC, web and digital strategy.

Retail

Retail businesses in Old Town, Edinburgh trust us with SEO, PPC, web and digital strategy.

SERVICES FOR OLD TOWN

Everything your Old Town business needs to dominate search.

Eleven disciplines, one accountable team. Tailored for Old Town's tourism and hospitality landscape.

SEO Agency London in Old Town

Technical, content and authority — engineered for AI Overviews, ChatGPT citations and the top three Google results.

PPC London in Old Town

London CPCs are punishing. We squeeze every pound of paid media to ROAS targets — Google Ads, Performance Max, Meta, LinkedIn, TikTok.

Web Design in Old Town

Lightning-fast, conversion-engineered websites in Next.js, Webflow, Shopify or WordPress. Engineered for Core Web Vitals from day one.

App Development in Old Town

Native and cross-platform apps for London startups and scale-ups. MVP in 12 weeks. Flutter, React Native, Swift, Kotlin.

Social Media in Old Town

Strategy, content, community, paid social. Instagram, TikTok, LinkedIn ghostwriting, UGC, influencer partnerships.

Branding in Old Town

For founders building category-defining brands. From naming through to full visual systems and brand guidelines.

Business Plans in Old Town

Innovator Founder visa business plans, investor pitch decks, financial models. Endorsing-body approved, investor-ready.

Copywriting in Old Town

SEO-engineered content, website copy, thought leadership, and AI-citation-optimised articles. Written by specialists, not generalists.

Email Marketing in Old Town

Email flows, CRM implementation, marketing automation, lifecycle campaigns. Klaviyo, HubSpot, Salesforce — chosen on the merits.

Video Production in Old Town

Corporate video, explainer animations, social content, event coverage, podcast production. In-house London studio, no sub-contracting.

eCommerce in Old Town

Shopify, Shopify Plus, WooCommerce, headless commerce. Revenue-engineered stores with conversion-optimised checkout and enterprise scalability.

HOW WE WORK

From audit to compounding results.

A proven four-phase methodology. Weekly reporting. No handwaving.

01 WEEK 1–2

Audit & Strategy

Full technical SEO audit, competitive analysis, keyword mapping for Old Town and Edinburgh-wide terms. Channel strategy and budget allocation.

02 WEEK 3–4

Foundation

Technical fixes deployed. Schema markup, Core Web Vitals optimisation, Google Business Profile setup for Old Town. Paid campaigns live.

03 MONTH 2–3

Velocity

Content production, link building, paid media optimisation. Area-level keyword targeting. AI Overview citation engineering.

04 MONTH 4+

Compound

Rankings compound. CPL drops. Organic traffic grows month-on-month. We reinvest gains into new keyword verticals and channels.

ALL SERVICES IN OLD TOWN

What we do in Old Town.

Every digital service available for Old Town businesses — from SEO to eCommerce.

SEO Agency in Old TownLocal SEO in Old TownTechnical SEO in Old TownPPC Agency in Old TownGoogle Ads in Old TownWeb Design in Old TownApp Development in Old TownSocial Media in Old TownInstagram Marketing in Old TownTikTok Marketing in Old TownBranding in Old TownLogo Design in Old TownBusiness Plan in Old TownCopywriting in Old TownEmail Marketing in Old TownVideo Production in Old TowneCommerce in Old Town

VERIFIED · GOOGLE REVIEW

“Meridian rebuilt our SEO from scratch. Six months in we're #1 for our three commercial terms and organic traffic is up 380%. Worth every pound.”

James Mitchell · Founder · Apex Wealth

+380%
Organic traffic
#1
Three commercial terms
94%
Client retention
6 mo
Time to page 1
PRICING · 40% BELOW MARKET

Pricing for Old Town businesses.

SEO · GROWTH

SEO in Old Town

£1,490/mo
vs £2,500 · save 40%
Get Started →
PPC · GROWTH

PPC in Old Town

£990/mo
vs £1,650 · save 40%
Get Started →
SOCIAL MEDIA · GROWTH

Social Media in Old Town

£1,490/mo
vs £2,500 · save 40%
Get Started →

Free audit for Old Town businesses

We'll benchmark you against competitors in Old Town, Edinburgh. 12-page PDF in 90 seconds.

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No obligation · GDPR compliant · Delivered in 90 seconds

OLD TOWN FAQ

Questions Old Town businesses ask us.

How much does digital marketing cost in Old Town, Edinburgh?
Digital marketing retainers typically start at £2,500/month for SEO and PPC. Project-based work like web design starts from £8,500. Meridian prices all services 40% below market average with transparent pricing — no hidden fees, no minimum contracts beyond 90 days.
Which services do you offer in Old Town?
We deliver the full digital stack: SEO (including AI Overview and ChatGPT citation engineering), PPC and paid media, web design and development, app development, social media management, branding, copywriting, email marketing, video production and eCommerce. All services are available to Old Town businesses.
How long does SEO take to work in Old Town, Edinburgh?
For competitive Edinburgh terms, expect meaningful organic gains in 3–5 months and full ROI by month 8–12. Local SEO and long-tail keywords specific to Old Town often produce results within 4–6 weeks — area-level terms typically have lower competition than city-wide hero terms.
Do you work with small businesses in Old Town?
Yes. We have a dedicated SME track with retainers from £2,500/month alongside enterprise programmes. Many of our Old Town clients are founder-led businesses and scale-ups. The methodology is the same — we calibrate scope and channel mix to your budget.
Can I get a free SEO audit for my Old Town business?
Absolutely. Our free 90-second audit scans your site against Core Web Vitals, benchmarks you against top Old Town and Edinburgh competitors, checks AI Overview citation readiness, and delivers a 12-page PDF with a 90-day action plan. No obligation, no call required.
What is GEO and AEO and why does it matter for Old Town businesses?
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are the disciplines for getting your brand cited in AI search results — Google AI Overviews, ChatGPT, Perplexity. Around 60% of Google searches now end without a click. Being the answer the AI quotes is increasingly more valuable than ranking #1. Every SEO retainer includes structured GEO/AEO work.
COVERAGE

Nearby areas we also cover.

New TownLeithStockbridgeMorningsideHaymarketGrassmarketTollcrossBruntsfieldAll Edinburghareas →London
RELATED
SEO Agency London in old-townPPC London in old-townWeb Design in old-townShoreditchMayfairCanary Wharf

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